Introduction to Crosby Studios’ Design
Crosby Studios creates a surreal, monochromatic interior for Butter Baby, a dessert shop in Jakarta inspired by a whimsical alien narrative. The space immerses visitors in the glowing world of Butterlandia, the fictional planet from which Butter Baby, a plump, soft-cheeked alien, has crash-landed to share his intergalactic desserts with humans.
Inside, the pastry shop unfolds as a yellow landscape, through which the architects translate Butter Baby’s world into a spatial experience defined by organic geometry, glossy surfaces, and diffused light. Walls, lighting, and furnishings are coated in a saturated butter-yellow hue. The curved, cocoon-like walls and built-in seating evoke an alien habitat designed to transport visitors into another dimension of sweetness.
all images by Vasiliy Hurtin
Fluid Forms and Immersive Experience
The main dining area flows through a series of fluid chambers, softly lit by oversized circular ceiling fixtures that resemble suns or planetary discs. The Paris- and New York–based designers punctuate the space with rounded windows and niches, offering glimpses into the kitchen or display counters, while mushroom-like stools and amorphous tables continue the shop’s biomorphic language. The glossy finish reflects light in soft gradients, amplifying the feeling of weightlessness and warmth.
Within this surreal topography, design elements nod to the character-driven brand’s animated backstory. A bubble-shaped display dome at the center houses small objects like artifacts from Butterlandia, while built-in alcoves contain collectible figurines of the Butter Baby character.
The Story Behind Butter Baby
The alien protagonist, on a mission to find butter rich with feeling to save his fading home planet, now bakes on Earth to restore warmth and glow through his creations. The Jakarta flagship embodies that same spirit, combining storytelling and pop culture with Crosby Studios’ futuristic visual language.
Crosby Studios wraps the entire interior in a single butter-yellow hue
Design Elements and Features
the pastry counter appears like a sculptural landscape
fluid forms, reflective surfaces, and monochromatic tones come together
Conclusion
Crosby Studios’ design for the Butter Baby dessert shop in Jakarta is a masterful blend of storytelling, pop culture, and futuristic visual language. The immersive, monochromatic interior transports visitors to a surreal world of sweetness, where fluid forms, reflective surfaces, and a single butter-yellow hue come together to create an otherworldly habitat. The result is a unique and captivating experience that embodies the spirit of the character-driven brand and invites visitors to indulge in a world of intergalactic desserts.